LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networ